![]() ![]() The best alternative search engine to Google is Microsoft Bing. Update: Bing was renamed Microsoft Bing in October 2020. Over the years, the Google ranking algorithm has been enriched with hundreds of other factors (including the help of machine learning) and still remains the most reliable way to find exactly what you are looking for on the Internet. Google’s founders, Larry Page and Sergey Brin, came up with the idea that websites referenced by other websites are more important than others and thus deserve a higher ranking in the search results. Google is using sophisticated algorithms to present the most accurate results to users. What made Google the most popular and trusted search engine is the quality of its search results. Why is Google the most popular search engine?
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